Quiz - Curzon Creative

What is the current status of your business?

We are independent but looking for investment or acquisition.

We have been acquired and are looking to grow rapidly.

We are a private equity company looking to invest.

We're independent and plan to remain that way.

We don't yet have a business but are planning to launch one.

Do you have a clear vision for your business?

Yes, we know exactly what we want to achieve, how, and when.

Yes, we have a reasonable idea of where we'd like to be in the future.

Not really, we're not sure what our objectives should be.

No, we're just trying to cope with the day-to-day.

Which of these options best describes your business's decision-making process?

We are nimble and can make decisions very quickly.

We have some red tape but are generally pretty flexible.

We have a great deal of bureaucracy, and decision-making is often slow.

We have very little control over major business decisions, as these are made at a higher level.

Do you have a marketing budget?

Yes, we are ready to invest a significant amount in our marketing efforts.

Yes, it's modest, but we do have a marketing budget.

No, but we are willing to take advice on what our marketing budget should be.

No, and we want to limit any marketing spend at this time.

Do you have dedicated marketing resources?

Yes, we have at least one full-time marketing employee.

Yes, we have at least one part-time marketing employee.

No, but we have at least one agency or freelance marketing resource.

No, we do our best without any dedicated marketing resources.

No, and we don't see the need for an in-house marketing resource.

How important is customer engagement to your business success?*

It’s a top priority—we actively build long-term customer relationships.

It’s important—we engage with customers when necessary.

It’s not a major focus—we prioritize operational efficiency over engagement.

We only focus on customer engagement when it directly impacts sales.

What role does brand reputation play in your business strategy?*

It’s central—our brand is built on trust, service, and engagement.

It’s important—we manage our reputation but focus more on operations.

It’s a minor factor—we let our products/services speak for themselves.

It’s not a focus—we prioritize efficiency and profitability over brand perception.

How does your business approach problem-solving for customers?*

We proactively anticipate issues and provide solutions before they arise.

We address problems when customers bring them to our attention.

We resolve issues only when they directly affect our bottom line.

How do you handle customer feedback?*

We actively seek feedback and adjust our strategies based on it.

We listen to feedback but only make changes if it’s critical.

We acknowledge feedback but rarely act on it.

We don’t see the value of actively collecting or using customer feedback.

How do you measure success in your business?*

By strong customer relationships, loyalty, and long-term value.

By a combination of customer satisfaction and financial performance.

By revenue growth and operational efficiency.

Primarily by profitability and cost-cutting.

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